Distinctive Design Co. Designs NEW URBAN LOFT HOTELS in Germany
By: Natalie Addis; CEO Distinctive Design Co.

The Urban Loft Hotels designed by Distinctive Design Co. under the direction of Hospitality Investors Group, Frank Orenstein is set to begin implementation January 2006. UBM Development is looking to build a minimum of eleven hotels throughout Germany within the next year. This is a unique brand, offering the style and amenities of the world's leading upscale hotels at mid-scale rates. Redefining the mid-scale segment of the market with a new generation of hotels featuring loft accommodations that are well priced, boldly designed, dynamic, and fun.
The Hotels will feature a breakthrough urban-loft design with a red-brick-and-glass construction, creating the appearance of a multi-building streetscape. The sleek design continues inside the hotel in 11-foot-ceiling loft accommodations with oversized windows, exposed-brick-and-polished-concrete walls, and custom-made furnishings.
The heart of each Hotel will be The Loft. With soaring ceilings and open floor plan, this ultra-social common area will beckon travelers from their rooms day and night. Here, guests can work, eat, talk, sip coffee, have cocktails, check e-mail, read the paper, and relax in an area that feels like a living room. The Loft's amenities will include a 24-hour restaurant, bar, a state-of-the-art business center, free wireless Internet access, a comfortable working library, a sundries store, a game room with a foosball and billiard table, and (in pleasant climates) a terraced area. Additionally, the Hotels will have meeting facilities with advanced technology and a fully equipped gym providing his-and-her changing rooms, showers, and steam rooms.
The Hotels are designed on the premise that travelers appreciate innovative design and good value.